Like virtually all other brands, the COVID-19 pandemic presented a challenge to Hewitt and Gores Ireland as they had to pivot their messaging and strategies. 2023 FOX News Network, LLC. Atkin, Celebrity Hairstylist and Founder of OUAI Haircare, and Marianna Hewitt and Lauren Gores Ireland, the Co-founders and Co-CEOs of Summer Fridays, tell us how the beauty collaboration of the year came together. ), The final portion of Gores self-care trifecta? Gores paid $5.3M for this Little Holmby house in July 2013. Lauren's birth flower is Marigold and birthstone is Opal and Tourmaline. Advertisement. MH:Don't be afraid to start. We thought about all of the things we wanted to do and did those things, even before we needed to, said Hewitt. So Ill use a smaller amount and rub it in fully its really good for hydration and under-eye circles. Sunscreen is her final skincare step (shes a fan of Supergoop Unseen Sunscreen). Ok, so clearly this is one motivated and super savvy Mama just typing all that made me exhausted:) I dont know how she does it allbut she does it with grace, a sense of humor and so much style! so that when he is . Lauren Gores, Instagram influencer and Summer Fridays founder, has skin that glows like a glass of ros glimmering in the sun. Even social has grown tremendously. It takes years of hard work to start to build a long-standing career. For brands, beuniquethis can be inphotography, your voice or how you communicate withyour followers. Catherina Gores is only 24 years old, but shes already an experienced real estate investor. Despite being told a moisturizing mask wasnt disruptive enough to start a brand, Hewitt and Ireland skyrocketed the brand to success - becoming the #5 most popular skincare brand in the United States in 2021, according to Tribe Dynamics. Honestly, Im truly obsessed with this mask. From years of being an expert in her industry she really gets how a product should work from the shower to styling. Hewitt and Gores Ireland have also consistently leveraged their platforms and experiences as influencers for Summer Friday, leaning on their knowledge of how to market a product and what their communities are asking for to continue to grow the brand. Now beckoning are the sandy shores of Malibu, where records reveal Gores has upgraded to a $17 million oceanfront house within the fabled Malibu Colony a guard-gated community known for its popularity with Hollywood types. WearSUPERGOOPSPF on the plane. LGI: We're always traveling, and our products are really meant for the girl on the go! But Gores has apparently grown tired of the Palisades that particular house was recently back on the market, asking nearly $7.5 million. Instead of support having to take us on board and having really long lead times to create this product, we already had it and were ahead of the game., Your People Are Your Secret Sauce. JA: Wash your face before and after your flight. Look at yourself in the mirror, and give yourself a few kind words. Think Big and Plan Big. Lauren Gores Ireland is an American, Entrepreneur and lifestyle influencer who runs the beauty, motherhood and lifestyle blog You & Lu. Shes so honest, down-to-earth and hilarious about her transition to Motherhood and how she navigates her oh-so busy life. I also wash my face as soon as I arrive to my hotel, and I think a tinted face lotion/oil works wonders for giving my skin a little coverage without needing a lot of makeup. Rather than using flowers as a centerpiece, I grabbed sand, seashells, and paired with succulents and small votive candles. Of course, now theres TikTok, so I think thats been one of the biggest challenges but also one of the high points has been this ability to pivot.. We initially started with the Jet Lag Mask as our first product and with one stock keeping unit and that was really intentional, Hewitt explained. By Lauren Gores Ireland and Photos by Annie Shak. Most importantly, shes a devoted and loving Mama to her adorable little boy, Evan. WATCH OUR FULL INTERVIEW HERE. I had way too much fun chatting with Laurentune in below for all her insights and positive perspective! Itd be easy to attribute her radiance to a top-notch skincare regimen Gores is, after all, a beauty entrepreneur with access to the best of the best. Pull up a chair as we talk about balancing motherhood, work and everything in between. [The pandemic] has really challenged us to constantly get creative, Gores Ireland said. It'd be easy to attribute her radiance to a top-notch skincare regimen Gores is, after all, a beauty entrepreneur with access to the best of the best. 3. Upstairs, the primary bedroom suite boasts a slim private balcony. I also think flexibility is critical, because our world is changing so quickly. Theres Magic In Not Knowing Everything. I wanted the table to reflect how relaxed guests should feel by the beach. Lauren Gores Ireland (Instagram Star) was born on the 17th of October, 1987. Why was it important for it to be on-the-go friendly? As in 2023, Lauren Gores Ireland's age is 35 years. Optimal results if you follow with the Jet Lag mask. ***Subscribe for more inspiration for the modern mama: https://www.youtube.com/channel/UCk8qYLr517wSaAlf8rM_C1w/ Follow Tara Turnure on:Blog: https://themodelmama.com/Instagram: https://www.instagram.com/taraturnure/ Facebook: https://www.facebook.com/themodelmama/Pinterest: https://www.pinterest.com/TaraTurnure/Twitter: https://twitter.com/TaraTurnure The perfect regimen for all those overachievers out there (like all of you modern mamas everywhere). This material may not be published, broadcast, rewritten, or redistributed. Kick your feet up, pull up a chair, pour yourself a glass of ros(come on, Mamas! Is there any better excuse for a beachside . I think my go-to is Jet Lag, she says. MH: Always wash your face before you to go bed. Lauren brought me one to our interview and Ive literally worn it 4 days in a row since. Sited on a 7,000 square foot lot, the house is blessed with panoramic ocean views. When I take care of myself, Im a better mom, and Im a better boss., With that kind of approach, its no wonder that Gores was a featured panelist at Create & Cultivates recent Self-Care Summit in Downtown Los Angeles. Ill apply it and then Ill go do other things, because you cant really see it once you have it on, the founder shares. 328K Followers, 3,812 Posts - co-founder @summerfridays mom to evan grey & ella raine We want to hear from you! Instagram didn't even exist until I was well out of college, so I couldn't have dreamed this dream even if I wanted to. Lauren Gores Ireland Jake Ireland Pictures, Photos & Images - Zimbio Lauren Gores Ireland and Jake Ireland Pictures Lauren Gores Ireland and Jake Ireland Pictures Showing:. Guests can choose from toppings to add, creating a fun backdrop on a barbecue buffet. Thats the other reason I love it so much it pairs really well with other products I love.. Creatively yours, VIBE TRIBE CREATIVE , FEATURE FRIDAY: LAUREN GORES IRELAND, CO-FOUNDER SUMMER FRIDAYS. I also love RMS Beauty Lip and Cheek Tint for on-the-go color. Birthplace United States. 20 Movies to Look Out for in 2023. JA: I personally always keep one in my carry on or purse! The Ouai x Summer Fridays Masque Set will retail for $22 and will be available attheouai.comon December 25 and at Sephora on December 26. 4,959 square feet, 4 bedrooms, 6 bathrooms, Rapper The Kid Laroi Spends Millions on Rockstar-Worthy LA Home, Drakes Onetime Trousdale Estates Rental Mansion Is Back, Asking $62 Million, Hollywood Heavyweights Barry Jenkins, Lulu Wang Buy Apartment in 1920s NYC Building, Cody Ko Streams Into Reese Witherspoon's Former Malibu Getaway, Late Actor Ray Liotta's Longtime Palisades Home Sells to Some Goodfellas, Steeped in History, a Silent Film Star's Former Malibu Beach House Asks $25 Million, Steeped in History, a Silent Film Stars Former Malibu Beach House Asks $25 Million, Charm Meets Elegance at 1930s Traditional Home in Westwood, With Its Modernist Simplicity, a Brand-New Florida Home May Set Town Record. I wake up with hydrated skin and super soft hair. This mask gives dramatic results after just one use and is perfect for on-the-go or home. Create & Cultivates recent Self-Care Summit, Summer Fridays cult-favorite Jet Lag mask. This mama will undoubtedly become your new go-to girl for all things beauty, mommyhood, and fitness. I love bringing that memory to Malibu, inviting friends to make their own s'mores at a post-dinner beach bonfire. According to numerology, Lauren Gores Ireland's Life Path Number is 7. . Fox News contributor Leslie Marshall and Princeton University lecturer Lauren Wright weigh in after the White House claimed Biden's 'cheat sheet' at a press conference with the South Korean president is 'normal.' Instead, focus on creating a community who knows you well, and who is truly engaged in the message you are sharing. The Ouai x Summer Fridays Masque Set, $22, theouai.com. All Rights Reserved. What are a few of your other favorite beauty go-tos? We believed that for so many years. But I think its also important to know that not everything has to be shared., As well-rounded as her routine may seem, Gores wants her followers (and fellow entrepreneurs) to know that some days, its just not realistic to squeeze in a second for self-care and thats OK. I dont balance at all, she admits. All Rights Reserved. When I have my phone with me, I get excited I love to share things with my community. Lauren, alongside her friend and fellow beauty blogger, Marianna Hewitt,decided to launch this brand together earlier this year after noticing a major void in the beauty space. I also swear by Dr. Ourian Epione Firm and FadeThe Firm and Fade has hydrocortisone in it and made it so I dont get breakouts and helped with my melasma a lot. We know how to photograph, how to market a product, how to speak to customers like a person instead of like a brand. 1. 1. Lauren Gores Ireland is an amazing mama and successful lifestyle blogger at You & Lu who just co-launched a skincare called Summer Fridays. Bank account balance aside, the elder Gores also one of L.A.s biggest real estate tycoons. 2023 Fairchild Publishing, LLC. Im always trying to be super honest about that. One thing shes learned from juggling work and motherhood and life in general is that its pretty much impossible to make time for everything, every day. Its really about making time to prioritize yourself., Unsurprisingly, Gores preferred face mask is one from the beauty brand she co-founded with influencer Marianna Hewitt, Summer Fridays. For me personally, I really enjoy the ability to share my passions and personal journey in a voice that's truly mine (and thatIcan control)! All Rights Reserved. Youre also all self-made entrepreneurs. Lauren Gores Ireland and Catt Sadler attend the PSLA Winter Gala on February 6, 2016 in Beverly Hills, California. Our bodies do the most healing while sleeping, so I love to apply both masks before bed, and allow them to go to work while I rest. While the category has grown tremendously in the last four years, the founders think that theres still room for more brands and influencers to enter if they have a clear point of differentiation. Summer Fridays first full-time hire was a Social Media Manager, a hire who's still with them to this day. Last October, the EpiPals nonprofit founder paid $6.4 million for a Cape Cod-inspired Pacific Palisades mansion, complete with a home gym and six bedrooms. The 13 Fanciest Party Dresses of the Season. Lauren Gores, Instagram influencer and Summer Fridays founder, has skin that glows like a glass of ros glimmering in the sun. Although the pandemic has presented challenges, the consistent growth in interest in skin care among customers has made Summer Fridays products resonate even more with customers. His birth sign is Libra and his life path number is 7. Lauren Gores Ireland's shares her recipe for the perfect beachside fte. (It goes on clearand doesn't need to be rinsed off, so I can mask in secret!) So instead of justsharing whatI thought I liked,I thought what do my followers want to see? As the eldest of Tom Gores three children, Catherina hails from one of L.A.s richest families. Weve always thought about the longevity of our brand and our products, so weve never been trend-focused and we always want to think about what products do you want to have in your routine for the next 10, 20 or 30 years to come, Hewitt said. MH: As soon as we launched Summer Fridays, we started seeing our online communities share photos of our brandstogether andinstantly knew that it would be something they would love. The Summer Fridays team's recipe for success: keep an open mind and always be prepared to evolve. Her expertise as a stylist and her social media savvy combined really paved the way for influencers and experts to market and developproducts in a new way. I often think of brands like SKIMS, said Hewitt. LGI: Overnight! MH: All of our lifestyles are on the go and I need travel size everything. on December 25 and at Sephora on December 26. I try to do a run and then a mask. Whats your advice to other women who want to follow in your path? Products that weve worked on for a really long time that our community has been asking for that we spent quite a bit of time on perfection and really making what we believe is really special to our brand., The Best New Beauty Products to Try Out in March 2022, Scarlett Johansson Debuts Skin Care Brand The Outset, EXCLUSIVE: Jeffree Star Launches Skin Care Brand, Sign up for beauty news straight to your inbox every day. Pull up a chair a. Its a number we could never have wrapped our minds around when we started the brand, Hewitt continued. Despite being a two-person team from the start, Ireland and Hewitt thought ahead of the curve, preparing everything from their finances to their operations and packaging for their eventual growth. She is also a daughter of billionaire Alec Gores. For example, before launching at Sephora, Hewitt and Ireland used to go to their local Sephora stores and walk up and down the isles, envisioning their brand at the store and what it would look like. so that when he is grown, he wonders how there was ever a time when women" 5,731 Likes, 101 Comments - Lauren Gores Ireland (@laurengores) on Instagram: "raising him to watch women soar, to lead, and to love greatly. Ifyou're new to using social media for brand or business, I think being niche is very helpful as an influencer so people recognize thatyou're anexpert in something specific. Lauren Gores Irelandis amazing in every way. Bring In The Experts. I have an emotional attachment to it because it was our first mask, and its also the most versatile. Jet Lag has a sinks-into-the-skin texture that makes it easy to mask and multitask. Thats something we really believe in. Current residents include Sting, Tom Hanks, Rob Reiner and John McEnroe. Lauren Gores Ireland's house, cars and luxury brand in 2023 will be updated as soon as possible, you can also click edit to let us know about this information. Tessa Neustadt The five-bedroom house in L.A.'s Holmby Hills neighborhood is a family home in the best senseevery room is functional and designed to be used by Gores Island; her husband, Jake; and baby Evan. Can you make it better? So, she may be receiving $57,636 as an annual average salary, which is equivalent to a Newsy anchor. Lauren Gores Ireland is an American, Entrepreneur and lifestyle influencer who runs the beauty, motherhood and lifestyle blog You & Lu. Last month, influencers Marianna Hewitt and Lauren Gores Ireland celebrated the fourth anniversary of their beauty brainchild, Summer . 2. We always say that when skin care is growing, every skin care brand is winning. Soul care. LGI: Give yourself a compliment every day. One ongoing challenge theyve faced is supply chain issues, particularly with a glass shortage as most of their products are housed in glass bottles. Fox News contributor Leslie Marshall and Princeton University lecturer Lauren Wright weigh in after the White House claimed Biden's 'cheat sheet' at a press conference with the South Korean . I have a nutritionist, Kelly LeVeque, whos one of my best friends. (Consider this your cue to treat yourself to one of LeVeques famed Fab Four Smoothies. That's allowed us to be open and eager to bring on team members that we believe can do the job better. Hi truly amazing Mamas! I apply it on planes and on days where I need to look alive, and it removes any puffiness and gives me the hydration I need. Her DNA is in every product, and that's something rare in the beauty game. 4. Its also nominated for two Allure Best of Beauty Beauty awards. I cover the uncovered in fashion, beauty, and everything in between. New artists are now getting exposure and booking clients through their social pages, which act as personal portfolios. Everyone loves a signature cocktail. Role Reversal: NHRAs Ron Capps Takes A Stock Car Joy Ride, With An Unlikely Outcome, Holden Manz Wine Estate In Franschhoek: A Gorgeous Place In South Africa, Eric Clapton Sizzles At Japans Budokan Concert Hall, 20 Epic Glamping Destinations For Stargazing In Americas National Parks, Slow Amsterdam: Make The Most Of A Trip To The Dutch Capital, How To Spend The Ultimate Romantic Spring Weekend In New York City, Cohen, Daltrey, Andretti, Brewer, Congratulate Farmington Woods School On 20 Years Of IB Excellence. "By investing in those changes, we're investing in the company's longevity and our community. Dont just dream big; plan big too. MH: Jen really understands her customer. Lauren Gores Ireland. What do you admire about each others lines? Youre all known for mastering social media. Its successful because Kim Kardashian loved shapewear, she talked about it every day, and it was so natural to her. This gave her even more motivation to create a line safe for mamas in every stage of life (halleluiah!). Join The Zoe Reports exclusive email list for the latest trends, shopping guides, celebrity style, and more. I love my gratitude journal that I just started keeping, she tells TZR. She's the Co-Founder of the new skin and beauty line, Summer Fridays. Hearst Magazine Media, Inc. All Rights Reserved. As they hit their four-year anniversary which they celebrated with a collaboration with cookie dough brand Deux and with a Caf Summer Fridays pop-up in Los Angeles that drew in a crowd of roughly 7,400 visitors the brand founders are also celebrating another milestone: hitting 2 million products sold. The Bazaar 100. What Causes Turbulence On Flights And Is It Dangerous. Its week 9 of our FEATURE FRIDAY series and Im thrilled to announce this weeks truly inspiring Mama and major beauty guru. My favorite part about this mask is that it requires no added time commitment (YES!). Lauren Gores Ireland was born on the 17th of October, 1987. LGI: We know from our own experience of constantly traveling that this set would really resonate with our communities. Atkin, Celebrity Hairstylist and Founder of OUAI Haircare, and Marianna Hewitt and Lauren Gores Ireland, the Co-founders and Co-CEOs of Summer Fridays, tell us how the beauty collaboration of. Summer Fridays. Its Friday and you know what that means a new episode of The Model Mama Showis now LIVE(woo hoo!). Of course, it's also always a good idea to include a bottle of chilled wine for the table. It proved incredibly effective at garnering consumer trust and creating informative content while keeping costs down. These two beauty mavens launched with one product, The Jet Lag Mask, and its been a huge hit worldwide. JA: Don't expect success overnight. For instance, we loved the aluminum packaging our original Lip Butter Balm came in, but some customers had a negative experience with it. Read full article. kehittksemme ja parantaaksemme palveluitamme sek tuotteitamme. Here, Lauren Gores Ireland shares her recipe for the quintessential red, white and blue soiree at her Malibu beach home. I think when youre taking care of your skin, your body, and your soul, you can feel better for everyone else around you, Gores tells The Zoe Report. Out of both of their needs, the cult-favorite, best-selling Jet Lag Mask was born. All market data delayed 20 minutes. FOX News Videos . I enjoy adding a pitcher of infused water to the table. Brands need to be true to their founders. It makes a big difference if I have a really rough day, I still say at the end of the day, These are my wins, Gores explains. i'll start. Top News Stories Alerts Straight to your Inbox. You may opt-out by. Body Love: Live in Balance, Weigh What You Want, and Free Yourself from Food Drama Forever, Gratitude: A Day and Night Reflection Journal, Your Definitive Guide To Every Buzzy Skin Care Marketing Term, 10 New Sustainable Beauty Products That Are Genuinely Impressive, This Sunscreen Swap Will Keep Your Makeup From Pilling Every Single Time, I Tried The $2,700 LYMA Laser That Promises The Same Results Youd Get In A Doctors Office. She c-founded Summer Fridays with Marianna Hewitt . nyttksemme sinulle kohdennettuja mainoksia ja sislt kiinnostusprofiileiden perusteella, mitataksemme kohdennettujen mainosten ja sisltjen tehokkuutta. ", Be Your Own Case Study. As for the younger Gores new Malibu Colony digs, the clapboard-sided structure was built in 1992. Blogger Lauren Gores Ireland attends the Dennis Basso Fall 2016 fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan. Opinions expressed by Forbes Contributors are their own. This is something people have been asking for for several months now. In other words: It'll warrant a shout-out in your gratitude journal. Now it's a best-selling product for us." Lauren Gores is now serving as a chief news anchor and producer for an online portal for entertainment videos, Newsy. Dont reach for a category that you think is hot or because you see everybody else doing it. She reminds her audience that they are constantly works in progress who should prioritize self-care above all else. Some days will require more of me as a mom, while other days will require more of me at work.". They were both still searching for something with truly good-for-you ingredients that simultaneously gave you that instant glow. I dont think the wave of influencers as brand founders is going anywhere. Our jet lag mask is TSAfriendly, but our community online was asking for a smaller size. Ouai has created its own approach to haircare that's so different from brands before itthe brand has a relationship with its online community that's so unique and personal, and that's because Jen is at the core. Born on October 15, 1987, Lauren Gores Ireland hails from , United States. It seems sooverwhelming for so many that they never even begin to go after their dreams because it seemsdaunting not knowing where to beginbut just start because you'll never know in a year from now where you could be if you just take that first step. Get our latest stories in the feed of your favorite networks. Fox News contributor Leslie Marshall and Princeton University lecturer Lauren Wright weigh in after the White House claimed Biden's 'cheat sheet' at a press conference with the South Korean president is 'normal.'. The self-professed product junkie carves out a moment for skincare-slash-self-care every morning, but keeps her lineup relatively simple. It allowed us to go with our gut.". I love my runs, thats something I really prioritize, she says, adding that she attempts to fit in a little bit of stretching and yoga every day, even if its just for a few minutes. I think thats because we wear so many hats. I'm not kidding! If you havent already heard of Laurens skincare line: Summer Fridays, you obviously havent been on Instagram or visited Sephora lately (shame on you!). Lauren Gores is a host for Mashable and an anchor for Newsy.com. What are your beauty secrets during travel? Photos of her fashion and family life have amassed her 300,000 followers on Instagram. Out back, a big brick patio has plenty of space for sunny entertaining, provided folks dont mind the sound of crashing waves overwhelming conversations. By Sarah Schreiber Published on March 26, 2018 Photo: Simone and Martin Photography Watch the live stream of Fox News and full episodes. Weve always been a social-first, digital-first brand that really listens to our customers, and Lauren and I saw all the time that we are our target consumers, so were really creating products that they want.. But then influencer-life had Marianna on a crazy . Your community and your followers will see right through that.. I cant give away an exact date, but its soon-ish, the founder reveals. Many of her family's other Los Angeles mansions are also featured on this site. You read it before bed and everything feels normal again., In an ironic twist, the social media influencer says logging off of Instagram every once in a while is a must. And always pack a Slip silk eye maskits the best! Baby Shower Ideas - Stylish Baby Shower Ideas. Apply this mask all over your face and youll drench your skin with antioxidant-rich hydration, leaving the house with that instant spa glowhello heaven! Our initial purchase orders, what we were thinking was a few thousand units and we were so nervous about how we will sell this many [products], so to think 2 million later is just incredible.. Investing in your people is pivotal to growth. Photos of her fashion and family life have amassed her . ), Gores first tip? mitataksemme sivustojemme ja sovellustemme kyttsi. Some of my FAVORITE takeaways from Lauren: Tara LawlerBEAUTYbeauty, summer fridays, real talk, mama, mommyhood, Lauren Gores Ireland, 2020 The Model Mama. Summer Fridays was one of the first influencer-founded brands to enter the beauty space, especially within skin care. Despite what the co-founders might like, the needs and desires of their community are always the biggest priorities. We knew that in order to sell in Sephora eventually, we would need to have a pre-designed box to sit on shelves. Summer Friday's Co-Founder Lauren Gores Shares Her Bridal Beauty Regimen The blogger-turned-entrepreneur opened up about clean skincare, attainable fitness, and her wedding day must-haves. (And, yes, it involves Summer Fridays cult-favorite Jet Lag mask. Splurge/Save: Lauren Gores Ireland of Summer Fridays Shares Her Top Designer and Drugstore Beauty Buys. When Lauren Gores-Ireland and Marianna Hewitt first met nearly a decade ago, they already had a lot in common: both Libras and both Midwest-turned-Cali girls, they also shared a passionok, obsessionwith all things beauty and self-care, spreading the word about the best ways to unwind or get glowing on their blogs and social media feeds. Lauren has built a dedicated digital community sharing her perspective on all things wellness, home workouts, beauty, and motherhood demonstrating the importance of well-being while growing a business and becoming a mother.
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