14 Million. "Dan said that we couldn't patent [the idea], but we could certainly protect it with trademarks and copyrights and so forth," says Nelson. Q:Smokeless tobacco is much less prominent in baseball than it once was, even being banned in many ballparks. Its a Red Man pouch, but Ive got ripped up pieces of black licorice in there, so I can spit black juice like the big leaguers.. Hes lost in baseball, oblivious to the youth soccer camp taking place on the artificial turf, right about where second base used to be. Now,Dave Sheinin of The Washington Post caught up with Nelson, an East Coast-transplanted Portland resident, to chart the durable history of Big League Chew in a story published Tuesday. ''He's going to keep pitching until he finds a continent that can't hit him.''. Topps and Fleer, which produced bubblegum cards, politely rejected him. How did the initial batches of Big League Chew taste? The relationship with USA Softball provides us with an important audience and great, fun content. Nelson, who worked for a pitching machine company, visited Bouton after the pitcher signed with the Atlanta Braves in 1978, and the two conspired further on Nelsons shredded gum idea. (Video: Post Sports Live/The Washington Post), Local news, weather, sports, events, restaurants and more, Rob Nelson invented Big League Chew, and his bubble has yet to burst, Nats cant pull off a sweep, but show plenty of fight in loss to Mets, How a tweak from his agent helped Mason Thompson and his sinker. All rights reserved. All rights reserved. Founded by former left-handed pitcher Rob "Nellie" Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. The interview has been lightly edited and condensed for clarity. My dad, who was a police officer, used to say, Its probably cool to be rich and famous. Starting from humble beginnings in the Portland Mavericks bullpen (an independent Class A minor league . 11111062_1152825941410092_8406608481365328762_o.jpg. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: Nelson visiting the Baseball HOF; BLC has a sponsorship/licensing deal with the Hall and bills itself as "The Hall of Fame Bubble Gum", Bubble gum brand partnered with New Era Cap on a line of MLB team-branded hats. A California bill that would have banned the gum, candy cigarettes, and other products meant to resemble tobacco died in the states Senate Judiciary Committee in 1992. How much money is Rob Nelson worth at the age of 44 and whats his real net worth now? Q:For people of my generation (born 1980), Big League Chew has something of a throwback appeal. He didnt have a car, or furniture. Feel that familiar texture. By the time Nelson got the taste right and sold the idea to Amurol Products, a subsidiary of Wrigley on a three-year contract that earned him five percent of all profits, a share he would continue to split with Bouton for 20 years (buying him out in 2000) the professional gum-makers had already nixed the idea of brown/black gum. program. A long, long time ago, Rob Nelson, "Nellie" to his friends, invented this stuff, and gave it its name Big League Chew. As Big League Chew spread into Little League dugouts across the country, Nelson continued to pitch all over the world. Founded by former left-handed pitcher Rob "Nellie" Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. 272 views, 17 likes, 2 loves, 3 comments, 1 shares, Facebook Watch Videos from Big League Chew: In honor of our 40th anniversary, #DYK that inventor, Rob Nelson, was a former left-handed pitcher for. Wed look like tough guys but wouldnt make ourselves ill. Another inning later, Jim said to me, I really like that idea. Founded by former left-handed pitcher Rob "Nellie" Nelson, Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. Lately, his popularity is flying in the sky. On first reflection, you might feel that life has not been kind to Rob NelsonClass of '71, Cornell University, where, among other things, he was a member of . Amurol, however, didnt take to Nelsons other big idea, which was to make the gum brown. Rob talks its invention, the Portland Mavericks, growing the company . Nelson had often emulated his hero with a log of Bazooka bubble gum. Sales are back on the rise, increasing at a rate of 10 to 15 percent per year. At the age of 70, though, he has maintained an athletic physique as well as his Redfordian good looks, with a square jaw and tousled graying blond hair. Rob Nelson during his days playing for the Portland Mavericks. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. I bought a case of the stuff. "Right now, I'm the unofficial gum of Cornell baseball," says Nelson. Rob Nelson Big League Chew overall revenues are growing day by day, and he is becoming more popular on both sides. They thought, This will be a cool novelty. The following year, in 1981, the Wrigley family sold the Cubs to the Tribune Company for $20.5 million. He visits ballparks to judge bubble-blowing contests. The addition of Big League Chew has brought roughly 20 new jobs to the western New York plant and will increase Ford's production by about 40 percent. In a coincidence, Amurol engineer Ron Ream had been working on a shredded-gum project for several years. They were not fans of Big League Chew. you could chew gum instead of tobacco and still retain the look. [1] It was then pitched to the Wrigley Company (longtime owners of the Chicago Cubs) by fellow Maverick and former New York Yankee All-Star Jim . You can help Wikipedia by expanding it. Hes one of the most creative thinkers Ive ever been involved with, Stege said. 2023 Leaders Group. "I can't stand it. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 4/4/2023), Privacy Policy and Cookie Statement, and Your Privacy Choices and Rights (updated 1/26/2023). . We also utilize influencers on social media. The original advertising slogan throughout the 1980s, which is still featured today, was, "You're in the big leagues when you're into Big League Chew!" He looks out at the soccer stadium known as Providence Park, remembering it as an old ballpark called Civic Stadium. He showed Nelson the tobacco tin, which was full of black licorice. One of his fellow pitchers was 38-year-old Jim Bouton, a former New York Yankee and author of the wildly popular book "Ball Four," charting his experiences with the 1969 Seattle Pilots (that team's only operating season). Jim Bouton and Rob Nelson of the Portland Mavericks were sitting in the Civic Stadium bullpen in Portland one day in the mid-1970s, talking about how disgusting chewing tobacco was. No, the kid said. In baseball, youre sitting around between innings and between plays. Kurt said to Jim, basically, What are you doing here on the Mavs? When Big League Chew came along shredded gum in a tobacco pouch! The idea for Big League Chew was conjured up by Rob Nelson '71, a former Cornell pitcher under Hall of Fame head coach Ted Thoren. ), and sending them to the folks at Ford. Big League Chews inaugural package in 1980. "And Dan was absolutely right.". So he managed to get out of his contract with Wrigley a year early. "It was right there," Nelson says, pointing. "This was uncharted territory for us," Nelson told ESPN's Darren Rovell. But to be comfortable and anonymous is even better. Except for Halloween, when Im giving away a boatload of pouches of Big League Chew to trick-or-treaters, my life is a relatively under-the-radar kind of life. Ive always wanted to keep it really simple. He currently resides in New Jersey, United States. There can be no other explanation. 2021. And good things did happen. Cuzyougoddagedallthesugaroudfirsd. And so, we will wait 10 minutes for Nelson to get all the sugar out first, so he can show off his legendary bubble-blowing skills. Adam takes a trip to Portland, Oregon to meet with Rob Nelson, the cofounder of Big League Chew, in this clip from Season 1, "Only in the 80's."#AdamEatsthe8. Anyway, Todd had a pouch full of licorice that he had chopped up because he wanted to look cool like one of the older ballplayers. You can buy the new softball inspired gum pouch online here or in stores late Spring 2019. This is pretty insane because Amurol as a company was only worth $8 million and this one product was worth more than twice what their company was! "But these guys epitomize what is good about the game of baseball and the time is right.". He looks out at the soccer stadium known as Providence Park, remembering it as an old ballpark called Civic Stadium. For more than 35 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chewing gum for all ages having sold more than 800 million . [5], In April 2023, Nelson announced that over a billion pouches of Big League Chew had been sold worldwide.[6]. Jim Bouton and Rob Nelson of the Portland Mavericks were sitting in the Civic Stadium bullpen in Portland one day in the mid-1970s, talking about how disgusting chewing tobacco was. I shredded it with a pizza wheel. New Era saw Big League Chew as an opportunity to have some fun with new cap designs, and the collaboration felt like an inevitably. Eventually, Wrigley absorbed Amurol, and Nelson bought out Bouton, but neither of those changes was nearly as significant as when Mars Inc. purchased Wrigley in 2008. www .bigleaguechew .com. Ahhhhh. That was Todd Field, batboy for the Mavericks and a camper in one of Nelsons first Lil Mavericks youth baseball camps. Finally, Amurol Products, a subsidiary of the Wm. The addition of Big League Chew to Ford Gum and Machine's production lines added 20 jobs to the western New York plant. Not long after, Nelson found himself in the teams dugout with Jim Bouton, a onetime New York Yankee who had been ostracized for writing a tell-all memoir, Ball Four. And a pouch hangs in the National Baseball Hall of Fame and Museum. Nelson spoke about baking the first batch of gum, going into business with All-Star New York Yankees pitcher Jim Bouton, butting heads with activists who viewed his product as a gateway to chewing tobacco, and why a product that can be relatively difficult to find in stores has managed to endure for four decades. I like to think of Big League Chew as the In-N-Out Burger of confections. That first year, Big League Chew rang up $18 million in sales, capturing 8 percent of the bubblegum market. Field, who couldnt have been older than 11 or 12, took a Redman chewing tobacco pouch from his pocket, scooped out of a bunch of gunk, and stuffed it between his cheeks and gumline. So Im comfortable and relatively anonymous. Please check back soon for updates. Nelson had his best season with the Big Red as a senior, going 6-2, with his only losses coming against Big 10 champion Michigan State and EIBL champion Harvard. Famous as an anchor for WABC-TV (New York) and as a co-anchor for the ABC programs America This Morning and World News Now, he also briefly worked for the New Orleans CBS affiliate WWL-TV. I was a pitcher for the Portland Mavericks, and there was a teenage batboy named Todd Field. When I was growing up, some parents saw the shredded gum as an introduction to Red Man and the like, just as they viewed bubble gum cigarettes as a gateway to smoking Marlboros. For a certain generation (let's just call it X) Big League Chew is a brand tied to other . He was making $300 a month with the Mavericks. Ream had successfully developed a formula that solved the problem of the tiny ribbons of gum, using enough glycerin to make sure it wouldnt stick together and become a useless clump in the package. But that first year, we sold $18 million worth of gum. Hall of Famer Tony Gwynn, who dipped his whole career, died of cancer of the salivary gland. Sorry, something went wrong with the copy but here is the link for you. Leave the gum-making to us.. For more than 40 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chewing gum for all ages having sold more than 1 billion pouches to date. He stood amid the vast aisles of candy displays at the National Confectioners Associations Sweets & Snacks Expo inside Chicagos McCormick Place convention center, manning the Big League Chew booth as a sort of mascot for the brand. One brand, Big League Chew, became famous over the years for its baseball-centric packaging, and it turns out its creator, former Independent Leagues pitcher Rob Nelson, came up with the idea on a whim while sitting in the bullpen for his team. bubble gum that looked like a Band-Aidyou know, dopey stuff. Online estimates of Rob Nelsons net worth vary. We knew we had the older group simply based on nostalgia, but to reach the younger demographic, we needed to do it in ways that they were accustomed to. It did not enjoy the same success. We cross all sports but our roots are in baseball. Over 800 million pouches of Big League Chew have been sold since 1980. Here's what he told MLB Network Radio: You can hear the full story in the video up top, which includes a cameo from former Major Leaguer Todd Zeile and a do-it-yourself bubblegum making kit. And he laughs. They said they liked the fact that they could share it easily with their teammates or friends, that they could open up the pouch and someone could take a pinch. [1] It was then pitched to the Wrigley Company (longtime owners of the Chicago Cubs) by fellow Maverick and former New York Yankee All-Star Jim Bouton as a healthy imitation of the tobacco-chewing habit common among ballplayers in the 1970s. The use of software that blocks ads hinders our ability to serve you the content you came here to enjoy. A product hat has become a staple in dugouts everywhere and a piece of Americana. For former Cornell baseball pitcher Rob Nelson '71, his discovery involved seeing two ballpark staples -- chewing gum and chewing tobacco -- and thinking of a way to combine the two into a new product that has stood the test of time for 30 years: Big League Chew. For more than 35 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chewing gum for all ages having sold more than 800 million pouches to date. We ask that you consider turning off your ad blocker so we can deliver you the best experience possible while you are here. When executives came back from lunch, the 2.1-ounce pouches had sold out. Stupid idea! All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Weve got a good crowd. In the past, it has featured a variety of artwork and the likenesses of several retired players. He might, he said, call it Maverick Chew, or All-Star Chew. With the product in hand, the pair went to all the major gum companies, using Bouton's clout to get in the door, but most were reluctant to try a product so unique. It was like Bull Durham. But unlike childhood, Nelson knows where he can get some more bubble gum. He took a very simple idea, says Field, who went on to become an accomplished actor and filmmaker, and became an evangelist for it.. Little Leaguers and amateur ballplayers could take out as much gum as they wanted and stuff the rest in their pockets. Is there any place youd rather be? I dont think theres any place Id rather be. I had a great run for somebody who, frankly, just wasnt that good. It was his halcyon days in the mid-70s with the independent Portland Mavericksthe ball club owned by Bonanza actor Bing Russell, the father of movie star and former minor-leaguer Kurt Russellthat led Nelson toward improbable baseball immortality with his invention of one of the most legendary sports-associated confections. While you wait, you might as well reach in and grab some for yourself. Rob Nelson (Big League Chew Gum Creator) Baseball has taken Rob Nelson all around the world and it gave him his ticket into the Baseball Hall of Fame. How a Minor League Pitcher Turned a Dugout Conversation Into Big League Chew, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Sales had been slacking off, as Wrigley focused its energy on newer, trendier products. He is 44 years old and is a Gemini. The sentimental aspect makes you take look at it [as a potential investment], and then the more you look at it, it makes good business sense., Nelson explains the difference between partnering with Wrigley rather than Ford like this: When I was with Wrigley, I was in the big leagues, but I was the 25th man. Like childhood, the flavor of Big League Chew eventually fades and fades until its gone. Im getting goosebumps just being here again.. Nelson was often quoted as saying he personally detested chewing tobacco and considered this a solution to, not the cause of, a tobacco habit. Why trust his latest? It wasnt the real thing, but it also wasnt going to leave you doubled over in the outfield grass, vomiting up your Cheerios, if you happened to make the mistake of letting some of that tobacco juice go down your gullet. As the two watched the Mavericks players jog around the field and dip real tobacco (neither man had ever taken up the habit) they agreed it would be an idea worth pursuing. Copycat products like Chaw came and went. I like to say that I had the inspiration, but truth is, Jim was the perspiration because he was really the guy that did the bulk of the work. Access to easy-to-read digital editions of weekly issues. All of them said, Rob, this is a great idea. None of them said, Rob this is great gum. [Laughs.]. His wad of gum nice and worked-over now, with the sugar dissolved and the consistency perfectly rubbery, Nelson blows a bubble the size of his head and lets it collapse into his face, leaving a pink mask of sticky sweetness across it. Nelson himself put up nothing because he had nothing. Nelson: The Sweets & Snacks Expo is the showcase for our industry and provides us with an opportunity to learn more about our industry and display all that we have going on at Ford Gum and Big League Chew. [4], Currently, it is manufactured in the U.S. by Ford Gum & Machine Company in Akron, New York, after taking over distribution rights from Wrigley and moving production from Mexico at the end of 2010. SBJ caught up with Nelson, who this week is at the Sweets & Snacks expo in Chicago looking at new ways to grow the brand. Rob Nelson (born June 5, 1978) is famous for being journalist. ". Add to it the fact that one of baseball's most iconic venues is named after a brand of chewing gum, and it's easy to get the sense that gum, itself, is part of the fabric of the game -- a fabric made ever so slightly chewier by the stuff. The thing I understood from the very beginning was that my brand was Big League Chew. I have two daughters, and one of them was in softball. Bing Russell was the son of legendary actor Kurt Russell and he was a huge baseball guy. In one of the first meetings with the Wrigley folks, a company executive remarked to Nelson, The reason I like you is because you have the mind of an 11-year-old at which point Bouton nudged him and whispered, I think thats a compliment., Now 66 years old, a father of three, Nelson still has that 11-year-olds mind, and telling him so is still a compliment. Maestas talks with SBJs Abe Madkour about the early days of Navigate, which he said he founded with too little knowledge, though good fortune as far as timing made up for my mistakes. Maestas traces his career path and personal development, and highlights the attributes and practices that he believes help make a successful business person and human being. Youre a former big-leaguer! Jim said to him, Look at this. Nelson's nickname was Nellie, and he was a fan of Hall of Famer Nellie Fox, one of many ballplayers that kept a large wad of chewing tobacco in his mouth while he played. "[We] cut it with scissors, bought chewing tobacco pouches, put the gum inside, put my picture on the pouch and called it Big League Chew," Bouton recalled in a recent Chicago Tribune article. Eventually he found a small division of Wrigley, Amurol Confections out of Naperville, Illinois. Aligning a gum with baseball was also smart. The kid, Todd Field, was the batboy. More than two decades of archival stories, profiles, research and data. His success has come from the rising of hard work. Rare insight into WNBA revenue and PLL adds Mike Levine to BOD. [Laughs.]. Nelson: They need to make sense and build on the Big League Chew brand. It currently bills itself as "The Hall of Fame Bubble Gum", bearing an official endorsement from the Baseball Hall of Fame. The lack of any official MLB endorsement hasnt hurt. If you have a disability and are having trouble accessing information on this website or need materials in an alternate format, Contact web-accessibility@cornell.edu for assistance. Nelson teamed up with former minor-league teammate Jim Bouton, of writing fame from the book "Ball Four", to launch the product 33 years ago. Nelson and Amurol took the criticism in stride. 49 print issues delivered to your home or office. With Ford, Im pitching and batting cleanup.. Rob Nelson: It was the summer of 1977. One obstacle remained: Neither Nelson nor Bouton knew how to make gum. In 2013, two active playersMatt Kemp of the Los Angeles Dodgers and Cole Hamels from the Philadelphia Phillies (now with the Chicago Cubs)were pictured. He said, 'I can sell that idea.' The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Absolutely. He eventually ended up at Amurol, a subsidiary of the Wrigley Company, one of the largest chewing gum conglomerates in the world. Its just licorice. That idea just kind of stayed with me, I guess. Brand ownership has changed hands, too, with Ford Gum purchasing it from Wrigley in '10. After graduating from the University of North Carolina at Chapel Hill, he was employed by New Orleans, Louisianas Times-Picayune newspaper. Still Pitching at 40" about Nelson, Bouton and their creation of Big League Chew. It brings back nostalgic memories to lots of people. 2023 Minute Media - All Rights Reserved. Amurol Products, a subsidiary of Wrigley, sold $18 million of Big League Chew gum wholesale in its first year. YouTubes privacy policy is available here and YouTubes terms of service is available here. And on a handshake, we became partners.". Hes now a writer, director, and actor in Hollywood. Another inspiration for Big League Chew, beyond Todd Fields shredded licorice, was seeing guys in the bullpen who chewed tobacco having competitions on how far or how accurate they could spit. Did you get gum requests from MLB players? I went to the Meijer supermarket and got flavor extracts of maple and root beer. Gemini is all about output, so these twins love to chat and often speak with their hands. 2023 Advance Local Media LLC. We may earn commission from links on this page, but we only recommend products we back. Hearst Magazine Media, Inc. All Rights Reserved. Then it turned out to be 10 times that!". 2023 Leaders Group. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. How did former American League all-star Jim Bouton of New York Yankees fame, of Ball Four fame wind up sharing a bullpen with Rob Nelson? For former Cornell baseball pitcher Rob Nelson '71, his discovery involved seeing two ballpark staples -- chewing gum and chewing tobacco -- and thinking of a way to combine the two into a new product that has stood the test of time for 30 years: Big League Chew. Gemini is excellent at guiding change and transformation. Anthony Pompliano Net Worth Phone Number, House Address, Wiki, Ashley Massengill Net Worth | Bio, Family, Address, Career, Atlas Monroe Net Worth | Age, Height, Weight, Dating And More, Beyonce S Net Worth Phone Number, House Address, Wiki, Blue Ivy Net Worth Phone Number, House Address, Wiki. Entrepreneur and former left-handed minor league pitcher Rob "Nellie" Nelson, the inventor of Big League Chew, discusses his bubble gum company's history and. It was Bouton who would become the first person Nelson told of his idea bubble gum in a chewing tobacco pouch, called Big League Chew out there in the Mavericks bullpen, and it was Bouton who put up the first $10,000 in seed money. He cocks his head sideways, stuffs the teeming hunk in his mouth and starts chomping. So Nelson went to Portland. They dated for a while, but the important part was that one day, Nelson noticed Todd reaching into a chewing tobacco pouch and putting a hunk of blackish stuff in his mouth. But despite its name, Big League Chew has never had any formal affiliation with Major League Baseball. Most of them are interesting and worthy of discussion. I brought the gum down to the stadium for the guys to try. 2022. Smell the sugar dust. For more than 35 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chew ing gum for all ages having sold more than 800 million pouches to date. He approached Field and asked if he was dipping, the common parlance for stuffing tobacco in ones cheek pockets. Manage Settings Wrigley Jr. Co., introduced Big League Chew in 1980. As one of the millions of kids who grew up playing ball with a wad of pink saccharine goo nestled in my cheek, I felt a certain nostalgic charge talking with the man behind Big League Chew. Bouton would also be the sole investor, sinking $10,000 into Nelsons idea. My daughter is a freshman at Boston University, my twins are 15 and going to public high school. Its a field-level bar now, where high-rolling fans of the MLSs Portland Timbers watch games and sip cocktails, but back then it was the Mavericks raucous bullpen, where the washed-out and washed-up, the has-beens and never-weres at the bottom rung of pro baseball, passed the time. It is gum as a communal experience. Its in the 2014 documentary The Battered Bastards of Baseball, which is available on .css-umdwtv{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:.0625rem;text-decoration-color:#FF3A30;text-underline-offset:0.25rem;color:inherit;-webkit-transition:background 0.4s;transition:background 0.4s;background:linear-gradient(#ffffff, #ffffff 50%, #d5dbe3 50%, #d5dbe3);-webkit-background-size:100% 200%;background-size:100% 200%;}.css-umdwtv:hover{color:#000000;text-decoration-color:border-link-body-hover;-webkit-background-position:100% 100%;background-position:100% 100%;}Netflix and tells the whole story of the Mavs. Nelson ordered the kit, and on Feb. 6, 1979, in the kitchen of Todd Fields parents, he cooked up the first batch of Big League Chew, using root beer extract and maple syrup as flavoring and coloring agents shooting for a brownish-black color that mimicked chewing tobacco. You have 1 All Access article remaining this month. Field hocked another glob of brown discharge at the ground. Since that time over 800 million pouches have been sold worldwide. When I was 16 years old, I thought I was going to be the next Whitey Ford. The now "Hall of Fame Bubble Gum" is celebrating its 40th Anniversary and has sold over 800 million pouches of gum. Nelson came up with the idea of shredded gum, Bouton told Jaynes. Hes an Ivy Leaguer, a world traveler, a former professional baseball player and his legacy is bubble gum. Link to Press Release PDF. The flavor lasts a long time. An example of data being processed may be a unique identifier stored in a cookie. Save my name, email, and website in this browser for the next time I comment. Jim Bouton took one look at Bills drawings, and he said, These guys look like Portland Mavericks! The Mavs were scruffy and paunchy, with a cigarette and a beer in the clubhouse. They feared Big League Chew could become a "gateway" gumbubblegum one day, tobacco and oral cancer the next. He has amassed over 10,000 Twitter followers. Sheinin conducted an interview with Nelson for the lengthy, detail-rich piece while the writer and entrepreneur sat in Providence Park: That's Nelson himself, a former minor league lefty of no renown whatsoever, on the front of the pouch -- the model ("About 30 years and 50 pounds ago," he cracks) for the cartoonist who drew the original design.
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