do psa help reduce distracted driving incidents

According to the Anything that takes your attention away from driving can be a distraction. High school student, Rachael Diaz wrote a 30 second public service announcement about teens and distracted driving for her video production class, winning first prize in the first Drive Safe Chicago PSA contest sponsored by the Chicago Auto Show and the National . But opting out of some of these cookies may affect your browsing experience. Wilson & Stimpson, 2010: p. 2213 Relationship between Gender and Response to Fear Appeals. looked specifically at PSAs designed to discourage the use of illegal drugs by adolescents, their findings could help in the creation of various other social marketing campaigns. This finding might be useful for social marketers to know if they aim to be transparent sponsors. The risks are great and lead to unfathomable results. altered the original Protection Motivation Model in their study of college students responses to fear- provoking messages about sexually transmitted diseases. Among these younger drivers, 9% of them were distracted at the time of the crash. Therefore, creators of PSAs should investigate young adults motivations behind engaging in distracted driving in order to better influence their behavior. By clicking Accept All, you consent to the use of ALL the cookies. Putting on makeup. Suddenly, the ad shocks the audience by showing each driver crash their vehicle as a result of their distraction. Rogers (1983) The boomerang effect can be seen as an adverse reaction to viewing a threatening advertisement. LaTour & Zahra, 1989 The cookie is used to store the user consent for the cookies in the category "Performance". To learn if behavioral change actually occurs, study subjects could be involved in follow-up research with a qualitative research methodology. Much of the prior research that studied the effectiveness of fear appeals to alter behavior has referenced two main theories as part of their conceptual frameworks. A Public Service Announcement (PSA) can help reduce the number of distracted driving accidents by explaining the horrible effects of distracted driving and the best ways to prevent distracted driving. LaTour & Zahra, 1989: p. 63 Females agreed with the two intention measures more strongly than did males. 10 CDC's GDL Planning Guide ; Results showed that a significant positive correlation existed between the variables measuring students intention to text while driving after having seen the PSA and students perception that viewing the PSA would help prevent the average 18 - 24 year old from texting while driving. The results of this study demonstrated that participants who viewed the self-efficacy PSAs were better able to discourage others from driving under the influence of alcohol than were the participants who viewed the consequence-based control PSA ( ; points out, one can die by being a distracted driver themselves or as a victim of another individual driving in that manner. Intentions to engage in distracted driving were measured by asking students to rate their agreement or disagreement regarding the likelihood that they would text while driving and speak up when they were passengers with a driver who is texting. Distracted driving in America is not a trivial issue in today's society. Though 974- 975, http://dx.doi.org/10.1207/s1532754xjprr0703_03, http://dx.doi.org/10.1016/j.jbusres.2009.02.006, https://www.marketingscales.com/sites/default/files/v6sample.pdf, http://dx.doi.org/10.3200/JACH.56.2.181-184, http://dx.doi.org/10.1017/S0021849903030332, http://search.proquest.com/docview/220130827?accountid=5683, http://dx.doi.org/10.1108/EUM0000000002548, http://dx.doi.org/10.1016/j.trf.2006.05.001, http://dx.doi.org/10.1080/02642069.2011.531124, http://dx.doi.org/10.1177/107769900508200103, http://dx.doi.org/10.1080/00913367.1996.10673511, http://dx.doi.org/10.2105/AJPH.2009.187179. The majority of respondents (76.5%) responded that they had never seen the PSA before, which supported the researchers initial reasoning to select the particular PSA for the study. In addition, freshman was 1%, sophomore was 22%, senior was 23%, and graduate student was 14%. The National Highway Traffic Safety Administration administered a survey in 2009 that reflected an increased frequency of electronic device use while people were driving ( These cookies will be stored in your browser only with your consent. Linking to a non-federal website does not constitute an endorsement by CDC or any of its employees of the sponsors or the information and products presented on the website. ). Part One 1. Seeing as both males and females have the capacity to engage in distracted driving and they are both included in the target audience of PSAs designed to discourage such behavior, it is reasonable to study how each gender responds to the social marketing messages they encounter. Phone: (202) 366-4570 Laurie Hevier, Julie's daughter, is now an advocate against distracted driving. Distracted driving can increase the chance of a motor vehicle crash. Therefore, organizations such as the National Highway Traffic Safety Administration have tried to create persuasive campaigns to reach drivers and tackle this hazardous activity. these results, it does seem as though the PSA evokes the sought after intentions in the sample. This campaign is aimed at teen drivers to help reduce the risks of distracted driving-related car accidents in Massachusetts and elsewhere, according to Consumer Reports. And phones arent even the biggest cause of distraction. All the videos on this list so far have focused on the problem. CDC twenty four seven. She was cited for inattentive driving and fined $173.40. ). To honor Alex's memory, her family Jeanne, Johnny Mac, and 12-year-old Katrina formed an anti-distracted driving advocacy group, the Remember Alex Brown Foundation. ; The PSA ends with the Put it down campaign logo and lists the NHTSA as the sponsor. ). Can A Psa Help Reduce The Number Of Distracted Driving Incidents Claim? Can a PSA help reduce the number of distracted driving incidents argumentative essay? Additionally, it would be better if sample were larger. NHTSA, 2011 used a questionnaire instrument to measure the behavioral intentions of a sample of 152 drivers in Australia both before and after they viewed two different, threatening advertisements promoting road safety. 2.2. Thank you for taking the time to confirm your preferences. Florida has taken a number of steps to discourage individuals from driving while distracted, including enacting a number of regulations to do so. The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. Andersons (1995) PSAs use ethos, pathos, and logos, which makes them effective. . ; (2021). NHTSA, 2011 Joel & Dianne Feldman Springfield, PennsylvaniaWATCH: http://www.youtube.com/watch?v=dPrZCCjrFLsOn July 17, 2009, 21-year-old Casey Feldman was struck and killed by a distracted driver as she crossed the street in Ocean City, New Jersey. ). According to a study posted on toddminerlaw's website it states that research hasshown that Florida is the second worst state in the us for distracted driving. The number of distracted driving incidents can be reduced by public service announcements. Park & Salmon, 2005: p. 26 In addition to providing great turns of phrase like stupid death by smartphone, it also offers a common-sense solution (with no handholding required). This tactic is relevant to the present studys topic because, according to Advances in Journalism and Communication,03,71-78. the American public) to behave in a way that is socially desirable ( . Whether its adjusting your mirrors, selecting music, eating, making a phone call, or reading a text or emaildo it before or after your trip, not during. Lewis, Watson and Tay (2007) 1 out of 4 car crashes in the US is caused by texting while driving. Course Number: Date: Can A PSA Help Reduce Distracted Driving Accidents? Tagged Distracted Driving, Driving Safety, Toll-free: (866) 962-9575Direct: (613) 962-9577, phones arent even the biggest cause of distraction, Looking at others for mistakes to keep yourself safe, Traffic Accident Avoided Due to SafeStart. claim that threatening advertisements have been widely used in the social marketing of road safety (p. 48). Data from the questionnaires was entered into and analyzed using the statistical software program, SPSS. It may create a number of awkward social situations but it could lead to safer drivers (at least when theres someone in the passenger seat). To honor her memory, Casey's family and friends produced their own video for the U.S. Department of Transportation's "Faces of Distracted Driving" series. ). Schoenbachler and Whittler (1996) The national distracted driving effort focuses on ways to change the behavior of drivers through legislation, enforcement, public awareness, and education. But instead of trying to break a habit of texting and driving, it forces young drivers to use their cellphones while the car is in motion. When asked if they knew someone who had been involved in a car accident, injured or killed as a result of texting while driving, 75.5% of respondents answered No and 24.5% of them answered Yes. 46 Words1 Page. With this in mind, it may be necessary for social marketing messages to either include more intense fear-arousing content or try an alternative approach altogether if they are to successfully impact young adults. In this manner, students could describe their reactions to the PSA and their motivations to engage in distracted driving behaviors open-endedly. That is, advertising messages in this category may grasp audience awareness in the short-term, but may not necessarily accomplish the objective of enhancing driver safety in the long-term. Is the anti-texting campaign really effective? Again, there was a statistically significant relationship found between these variables (2 = 12.856, p = 0.012). To honor her brother's memory, Loren Vaillancourt has been using her visibility as Miss South Dakota 2010 to speak with schools and organizations throughout her state about the dangers of distracted driving. That is, people tend to perceive that the medias greatest impact will not be on me or you but on themthe third persons ( Lewis, Watson, & Tay, 2007 I urge everyone to watch our Faces of Distracted Driving series at distraction.gov and to remember: talking or texting while driving is not worth the risk.. But this video is what happens when you strip away the dramatization. ). Also on the theme of documenting real examples of distracted driving, this clip is from an episode of Driver Rehab (it runs almost 10 minutes). Still, some positive benefits have been found to exist from using fear-based or shocking content within advertisements. Among fatal crashes involving distracted drivers in the U.S. in 2019: A higher percentage of drivers ages 1520 were distracted than drivers age 21 and older. The survey instrument also utilized items from a preexisting scale entitled the Affective Response (General) Scale ( The response to their heartbreaking stories has been overwhelming and their efforts to build public awareness are helping to save lives. To do this, a chi-square test was run for gender and intention to text while driving. You can get the message from the website. Moreover, recent research has shown that deaths resulting from distracted driving have risen more than 25% since 2005 ( RQ 2 explored what, if any, differences exist between males and females with regard to their response after viewing the PSA. Distracted driving isnt just a stupid mistake. Many states have enacted laws to help prevent distracted driving. How does the state of Florida prevent distracted driving? chastise social marketers for their pervasive use of threatening messages and describe their concerns regarding the negative effects of these campaigns. The Centers for Disease Control and Prevention (CDC) cannot attest to the accuracy of a non-federal website. ; Advertisements that use these appeals influenceon present viewers with the negative outcomes that they may experience as a result of engaging in the depicted unsafe and/or illegal behaviors ( The present study focuses on a campaign encouraging safe driving, but advertisements exist on a number of other social issues such as environmental protection, drug abuse and safe sex practices. Por favor escolha a sua regio Therefore, some scholars argue that, rather than using scare tactics to persuade people, public health campaigns should focus more on instilling in audiences the belief that they are capable of exercising control over their health behavior and less on attempting to frighten them with fear appeals into ceasing, or not starting, deleterious health habits ( This phenomenon, generally referred to as distracted driving, is at the basis of numerous new traffic safety laws and campaigns aimed at preventing car accidents and loss of life on the road. , it involves all three of the main distraction types mentioned previously. In the United States, over 3,100 people were killed and about 424,000 were injured in crashes involving a distracted driver in 2019. This is an ad about speeding, not distracted driving. Public service announcements are a great way to communicate. Chaudhary, N.K., Casanova-Powell, T.D., Cosgrove, L., Reagan, I., & Williams, A. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. The majority of respondents said that they see safety and PSA messages when they are on the road. Lewis, Watson, & Tay, 2007: p. 58 There are a few more forms of distracted driving that could cause an accident. The results of their study showed that shocking content in an advertisement significantly increases attention, benefits memory, and positively influences behavior among the sample ( Lewis, Watson, Tay and White (2007) Amos Johnson Asheville, North CarolinaWATCH: http://www.youtube.com/watch?v=RcRTwKminbQOn May 10, 2010, 16-year-old Ashley Johnson was killed when she lost control of her vehicle, crossed the center line, and hit a pickup truck head-on. Another limitation described in prior research is that, although fear appeals seem to elicit viewers attention, their capacity to induce real behavioral change in individuals is debatable ( This video is from the National Safety Council as part of their efforts to fight distracted driving. PSAs are effective in reducing driving incidents, they allow watchers to see for themselves the dreadful impacts of texting and driving, PSAs convince and remind the watcher to not text and drive at the same time.

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